Multi-Channel Direct Response
Multi-Channel Direct Response
Media Testing Methodology
  • We believe in testing each creative over a one to two week timeframe
  • After the test period, we evaluate performance to determine if the commercial can be rolled out without further tweaks to the creative, offer or telemarketing scripts
  • Increase spending during the rollout, while maintaining an acceptable MER/ROI, CPL, CPO or CPA
  • Allocate more spending on networks and day parts that are performing well, add similar networks to those performing and drop networks dayparts that are not working, to increase response and efficiency
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